internet marketing: Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond

Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond

List Price: £18.51



List Price: £18.51
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Lots of books have been written about how to do business on the Internet, but few can match the understanding and passion for making e-commerce work of Patricia Seybold's Customers.com. Drawing on case studies of companies and organisations as diverse as Boeing, Babson College, National Semiconductor, Hertz, PhotoDisc, and Wells

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